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About Hisense/Hitachi

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 In 2002, (one of the main Japanese VRF manufacturers) Hitachi and Hisense Air-Conditioning Division (one of the 10 largest Chinese state companies – biggest manufacturer of TV’s) sign a contract and form a joint venture (50/50) for building and equipping an industrial park in Qingdao, China for manufacturing VRF systems.

In the fall of 2003 the factory starts working.

In the factory - part of the administration and half of the engineering and technical personnel is conducted by Japanese experts and all production lines and materials, every screw and piece are strictly specified, studied and certified by the standards of the Japanese manufacturer.

In the period 2003-2013 a significant part of the sold VRF systems in Japan, Europe and North America under the brand of the Japanese company, were mainly produced in the Hisense factory in Qingdao.

After the expiry of the 10 years period of the contract - Hisense is granted the right to sell the products from the factory under its own brand – Hisense Hi-Flexi and Hisense Hi-Smart.

For less than a year Hisense Commercial A/C becomes the second most sold VRF brand on the huge and highly competitive Chinese market.

The long and successful experience and the proven superior quality of Hisense VRF, quickly gains its reputation among Chinese engineers, professionals and investors.

The VRF systems and Hybrid heat pumps MF of Hisense are manufactured in a real Japanese factory, with Japanese technologies, Japanese quality control, R&D and parts in China.

Declaration of the Japanese company Hitachi, that after strict certification - the quality of every product, manufactured in the Hisense factory is at least at the quality standard of the Japanese factory or superior .

At the end of 2012 our company Proximus Engineering and Hisense International signed a contract for exclusive distribution of the Hisense products on the territory of Bulgaria an several other neighbour countries.

The first projects with these wonderful products are already done and stock is available.

Proximus is engaged in the active training, presentation and service of the Hisense products.

Sponsor and partnerships


Except in product development and innovation Hisense constantly invests in its brand and its global presence. For the past few years the international multibillion dollar company has signed sponsorship agreements with some of the most prestigious global sports organizations and events such as:

-    Hisense is an official partner of UEFA 2016

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-    Hisense is a main sponsor of the prestigious tennis tournament Australian Open

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-    Hisense is one of the main sponsors of Red Bull Racing team in Formula 1

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-    Hisense is a premium partner of FC Schalke 04

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-    Hisense is a technologigal partner of AC Fiorentina

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-        Hisense is one of the main sponsors in the NASCAR races in the US

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